Gensler DXD
The School of Design and Creative Technologies at The University of Texas at Austin | May 2021This solo, semester-long project was completed as part of a course at the University of Texas at Austin's School of Design and Creative Technologies. The course was developed in collaboration with Gensler, a globally recognized architecture, design, and planning firm.
Scope of Work
- Brand identity integration
- Motion graphics design and implementation for a 26 ft × 13 ft professional display
- Apple ProRes 4444 composition and delivery
Sustainability
The theme of this project was sustainability. This motion piece highlights Gensler's commitment to sustainable design and the strategies the firm implements throughout every stage of a project's lifecycle. A key feature of the piece is Gensler's Cities Climate Challenge, a company-wide initiative focused on reducing carbon impact and advancing climate-conscious design practices.
The animation also showcases three Austin-based projects, emphasizing the sustainable solutions and construction processes Gensler has incorporated to support environmental responsibility and long-term resilience.
The theme of this project was sustainability. This piece focuses on the efforts that Gensler makes to bring forth projects that are sustainable throughout its many stages. A key feature of the piece is Gensler's Cities Climate Challenge, a company-wide initiative to create processes within projects with the goal of creating net carbon impacts. Additionally, three Austin-based projects are featured in this motion piece that emphasized the sustainable processes that Gensler have implemented within their construction.